Unit 7 - Advertising

For this unit you need to complete-

• Advertising booklet for blog

• This booklet does not include any images because it would not save to the blog with the pictures on it. Therefore you need to make sure you have copies of the adverts you are analysing in your folder if you have to use this booklet. REMEMBER: everything must be filled in!!!!
• Narrative Structure PowerPoint
• This PP will help you fill in some of the gaps within the booklet.
• comparing 2 adverts - you have to fill in the two grids in the booklet and follow the essay plan in the booklet to write this up.
• Mood board - showing a variety of different forms of adverts - i.e. banner ad, billboard etc...
• You need to create a questionnaire asking your target audience about their buying habits of your product choice (trainers, perfume). Put the answers into graphs and write up / evaluate the data.
• Create 3 different plans of an advertising campaign of your chosen product.
• From your plans choose which marketing strategy you will go for and then create a final version of it on Photoshop - making a print ad, billboard and banner ad.
• Evaluate your print advert - the evaluation essay plan is in the booklet, but use the analysis grid again to help you! remember to discuss the shots used, who is being represented, the persuasive techniques that are being used!
  

UNIT 6 - Print

You have worked with Mr Bigland on this unit, however I have added some documents below to help you do the tasks.

• Print research task

• Proposal document
  

• Print research example

• lads/girls mag annotation PowerPoint
• This PP will help you if you need to annotate your magazine front cover in more detail!

• Comparing contents page grid

• Comparing front page grid

• Drafting your magazine cover
• Remember you need to provide drafts of your front cover and contents pages.

1. Produce a final version of your magazine front cover and contents page.
   

• Evaluation of final front cover and contents pages
• You must also include in your evaluation why you chose this particular print technique, how does it appeal to your target audience, what does it enable you to do/create.

Unit 4 - chase sequence

For this unit you need to -

• Mood board - images of different chase sequences - like James Bond/Zorro/Hot Fuzz.
• Chase sequence booklet
  
• Below is a list of paperwork you need to complete it within the role you choose!
  
  
  1. ARE YOU THE PRODUCER OR DIRECTOR - CHOOSE AND COMPLETE THE PAPERWORK BELOW : CLICK ON THE LINKS IN RED TO ACCESS THE TEMPLATES...EACH TEMPLATE HAS AN EXAMPLE ON THE FIRST PAGE!
  
  Producer MUST COMPLETE the following documents to show the PRE-PRODUCTION PROCESS!
  
  
  • Diary / Log Book
    
  • Proposal Document
    
  • Treatment
    
  • Storyboard sheet
    
  • Draft script
    
  • Detailed script
    
  • Mood Board - print off images that have anything to do with a chase sequence think about setting, characters, camera shots used and music, stick them to a plain piece of paper and annotate the images you use, explaining them a little.
    
  • Planning sheets
    
  • Shooting Schedule *
    
  • Recce *
    
  (Draw a sketch of the location on this sheet)
  

  • Risk Assessment - Health and Safety
    

  
  Director MUST COMPLETE the following documents
  • Diary / Log Book
    
  • Proposal Document
    
  • Treatment
    
  • Storyboard
    
  • Draft script
    
  • Detailed script
    
  • Mood Board - print off images with anything to do with chase sequences, think of setting, characters, types of shots used, music, and stick them onto a plain piece of paper, make notes on there too!
    
  • Planning Sheets
    
  • Budget *
    
  • Call sheet *
    

  
  You also have to document your roles during the PRODUCTION PROCESS!
  
  Producer
  
  

  • Log the shots as they are being filmed, ask the director to shout out what camera shots they are using and write them down with the Time codes (what time the shot starts and ends). If you are doing this after you have filmed you need to look through your original tape and write down a list of the shots as they appear.
    

  
  

  • Write down how you briefed the actors and told them what to do in order to ensure the shoot went well. (this can be used as part of your evaluation too)
    

  
  Director
  
  

  • Operate the camera and film! Using the storyboard!
    

  
  

  • Make sure the sound is working after the first shot, wind it back and listen to it.
    

  
  You also have to document your roles during the POST PRODUCTION PROCESS!
  
  Producer
  
  

  • Ensure the tapes are labelled correctly and accurately!
    

  
  

  • Edit the footage - this needs to be completed in L12 so we'll do this after school.
    

  
  Director
  
  

  • Complete a paper edit, from the footage log. Using this you can edit your footage on paper.
    

  
  

  • Find the music and edit it together on your chase sequence. This needs to be the last part of the editing process. Because if you add another shot the music will go out of sink!
    

  
  

  • If you have completed filming and editing, you can complete an evaluation of the whole filming process! click on the following link for the evaluation form!
    

  
  
  

Unit 3 - Audience

For this unit you need to complete the following:

• Booklet

• Radio 1 case study on the second page of the booklet - it tells you the types of things you need to know.
• PP about how audiences are made up - you must refer to these in your assessment tasks!

• PP to help you with audiences and products

• Assessment task 1 - this is at the back of the booklet - read through the marking criteria to see exactly what you need to include in order to get a pass/merit/distinction.
• Assessment Task - notes
  

• demographics and psychographics of an audience - again decide who your audiences are in your assessment tasks and mention which ones fit your target audience!

• SOC Table

Unit 2 - Research

Primary research

• An explanation of the types of children's/teen's programmes that we watched and why? These included, a number of different programmes. If you can't remember then you need to watch at least 5 childrens/teen programmes and explain what types of things were featured in the programmes? Why did we look at them?


• A PowerPoint about your own children's programme idea! If you worked in a group and don't have a copy - GET ONE PRINTED OFF!


• A questionnaire with at least 10 different question types based on your programme idea/PowerPoint. This is aimed at a focus group, of adults with children who your programme is aimed at. Print off 5 copies of this, they must be completed by the parents of your target market. Now analyse the questionnaire, go through each question. E.g. Question 1 - 3 out of 5 parents said their children would watch this programme. This research tells me that my programme would be successful as it would gain an audience.

Secondary research

• The commissioning process document. This is an explanation of what the commissioning process is...click on the following link for guidance on creating this document.

THE COMMISSIONING PROCESS

Quantitative research

• Produce a graph with the ratings of at least 4 children's programmes. Analyse the data, and explain why you think one programme is more popular than the others. It is also important to write about why a programme has the least ratings? Think about the target market, the time of day it appears, merchandise, how long has it been going? etc...
• With regards to the quantitative research on kids TV, you need to click on the following link and follow the instructions - READ THE ARTICLE IN FULL BEFORE YOU ASK ME ANY QUESTIONS! It is easy enough to understand, you just need to get on with it!
  
  
  Audience share of viewing hours
  
  

Qualitative research

• Create a general questionnaire about the viewing habits, programme types, lifestyle of your target market. You need to write at least 10 questions. Print off 5 copies and get them completed by parents of your target market! Now analyse the responses. E.g. Question 1. 5 out of 5 parents said their children watched television between 4pm and 6pm in the evening. Therefore my programme would be aired at ......... on ............

Research

• Create a document explaining what primary, secondary, qualitative and quantitative research means. You need to explain each one, write about the good and bad things about each (pro and con), then give an example of what you have done.
• A mood board of different teen programmes, write down underneath the images the channel, time of day they are on, and what makes them successful - characters/setting/narrative/music etc...

Year 10 BTEC MEDIA

Hello lovelies and Happy New Year!!!

Hope you've had a good break!

Well as you are probably bored with the snow now, I've set you some work to do for next week!

You know we are working on advertising and you have created your own adverts - I would like you to start planning the evaluation of the production process - Write a paragraph for each of the points below.

1. Introduction - what is the task?
2. What product did you choose and why?
3. What was the production process - pre-production(planning the images, and completing paperwork for the actual shoot - remember call sheet etc), production(taking the pictures) and post-production(editing image)!
4. What is your product logo and why did you choose that - what does it mean?
5. What is the narrative (storyline) of your advert?
6. What technology did you use - the camera by the way was a Canon XLR 450D, remember you also used photoshop. Explain how you changed the images and why you changed them! Write this in detail!
7. What went well?
8. How could it have been improved?
9. What have you learnt about the whole process?
10. Why is advertising important?

Any questions just ask - shawe@tmac.uk.com

See you soon hopefully

Miss S

Year 11 BTEC - Horror Unit

Happy New Year! Year 11! Hope you managed to have a good break, and you're enjoying the extended hols!

Being kind and thoughtful, I assume you are as bored as I am being snowed in, so I've provided you with some work to do below :o)

For your horror unit you still need to produce some pre-production documents, therefore check out the links below; you need to fill in each of them so you are ready to film. You can also start to organise the shoot for next week, as this needs FILMING!!!!

Call Sheet

Script

Shooting Schedule

Recce

Risk Assessment

If you have any questions about any of this just email me on shawe@tmac.uk.com

See you soon hopefully

Miss S